What the work is
A content manager looks after the texts, images and other material on a company’s website, newsletters, blog or catalogue. They plan publications, write and edit texts, check facts, style and spelling, optimise material for search and keep the versions in several languages current and consistent.
A typical day
Editing an expert’s article: structure, facts, headings. Updating product pages on the website. Agreeing a new page’s translation with the translator and checking the change reached every language. Analysing which pieces people find most in search. Planning the month’s publications.
How to start
- Practise writing and editing: write regularly and get feedback.
- Learn the basics of SEO, website content management systems and web analytics.
- Learn fact-checking and the rules for using other people’s images.
- Build a portfolio of three to five texts in different genres.
Related professions
SMM specialist, marketer, graphic designer, UI/UX designer.