What the work is
An SMM specialist runs a brand on social media and messengers: Telegram channels, Instagram and other platforms where its audience is. They build the content plan, write posts and scripts for short videos, work with the designer and with influencers, answer comments and messages, track the statistics and set up targeted ads.
A typical day
Publishing the scheduled posts and checking how they are doing. Answering comments and messages, including the negative ones. Filming a short video with colleagues. Preparing next week’s content plan in Uzbek and Russian. The weekly report on reach and engagement.
How to start
- Run a themed channel or page of your own: it is the best portfolio.
- Learn to write short, clear texts and to shoot and edit video on your phone.
- Get to know the platforms’ statistics and the basics of targeted advertising.
- Learn the rules on labelling ads and the ethics of handling comments.
Related professions
Marketer, content manager, graphic designer, customer service specialist.