What the work is
A graphic designer creates visual material: logos and brand identity, packaging, ad banners, social media posts, presentations, print. They turn a client’s brief into a clear and expressive image, work with type, colour and composition, and prepare files so that they look right both on screen and at the printer’s.
A typical day
Discussing the brief for a series of posts for a new promotion. Sketches and two or three concept options. Making changes after sign-off from the marketer. Preparing a flyer for print: colour model, bleed, resolution. Updating the presentation templates to match the brand book.
How to start
- Learn the basics of composition, typography and colour.
- Learn the professional tools: Figma, Adobe Illustrator and Photoshop, or their equivalents.
- Build a portfolio of real or study projects that explains the brief and your solution.
- Learn to take feedback and explain your choices in terms of the client’s goal.
Related professions
UI/UX designer, SMM specialist, content manager, marketer.